Privacy Policy

Learn about how we protect your personal information and ensure your privacy while using our services.

Last updated on May 25, 2024

At Babies Parent, we care deeply about user privacy. We know that pregnancy is a personal time. We take extra steps to protect your data. We only gather the needed information to give you the best experience on Babies Parent.

This privacy policy for Babies Parent (“we”, “us”, or “our”), describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”).

Reading this privacy policy will help you understand your privacy rights and choices.

1. What information do we collect?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

We automatically collect certain information when you visit and use it. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

  • Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
  • Location Data. We collect location data such as information about your device’s location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.

2. How do we share and disclose your information?

We process your information to provide, improve, and communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

Third Parties With Which We Share Information and Why ?

Third Party Partners to Provide Co-Branded Products and Services. In some cases, we share information with third-party partners to provide co-branded products or services, including contests, sweepstakes, and joint activities.

Categories of information shared

  • Contact and account registration
  • Demographic and statistical information
  • User-generated content
  • Research, survey, or sweepstakes information
  • Geolocation

Third-Party Online Advertisers and Ad Networks. Babies Parent integrates third-party advertising technologies that allow for the delivery of relevant content and advertising on the website, as well as on other websites you visit and other applications you use, and these technologies will collect certain information from your use of the services to assist in delivering such ads. You can find more information in our cookie and online advertising statement.

Categories of information shared

  • Demographic and statistical information
  • User-generated content
  • Device information and identifiers
  • Connection and usage data
  • Geolocation (city, state, country, and ZIP code associated with your IP address. We do not collect your precise location)
  • Social media information

3. When and with whom do we share your personal information ?

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents (“third parties”) who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organization apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. The categories of third parties we may share personal information with are as follows:

Affiliate Marketing Programs

We also may need to share your personal information in the following situations:

  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • When we use Google Analytics. We may share your information with Google Analytics to track and analyze the use of the Services. The Google Analytics Advertising Features that we may use include: Google Display Network Impressions Reporting. To opt out of being tracked by Google Analytics across the Services. You can opt out of Google Analytics Advertising Features through Ads Settings and Ad Settings for mobile apps. Other opt out means include and For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.
  • When we use Google Maps Platform APIs. We may share your information with certain Google Maps Platform APIs (e.g., Google Maps API, Places API).
  • Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.

4. What are your choices and rights ?

Wherever you live, Babies Parent respects your rights regarding your information as outlined here and elsewhere in this Privacy Policy. Babies Parent will honor these rights:

  • Update or correct your information: You can contact Babies Parent anytime to change your provided information.
  • Delete your information: You can ask us to delete your information in our systems. Babies Parent will fully anonymize your information to do this.
  • Opt-out of marketing communications: You can inform us if you don’t want marketing messages. You will still receive transactional communications.

We will review all requests and respond within the time required by law. Some information might be exempt from requests if we need it for our legitimate interests or to follow legal rules. We will inform you if this applies or if certain rights don’t apply in your location. We might ask for information to verify your identity before responding, as required by law.

You can use the contact details at the end of this privacy policy to exercise any of these rights.

5. What Children’s privacy do we have ?

Our website is for general audiences, not for children under 13. If we find that we have collected “personal information” (as defined by the U.S. Children’s Online Privacy Protection Act) from children under 13 without proper parental consent, we will anonymize it quickly. We also follow other age rules and requirements as per local laws.

6. How do we protect your information ?

We use industry-standard security measures like encryption during transfer and storage to protect your information from accidental or unlawful destruction, loss, alteration, or unauthorized access. However, no method of transmission or electronic storage is completely secure. You understand and accept that we cannot guarantee the security of your information transmitted through our services or over the Internet, and that such transmission is at your own risk.

7. What is retention of your information ?

We will keep your personal information as long as needed to provide our services and as long as you use our platform. After that, we will keep your information as long as necessary to:

  • Respond to any questions, complaints, or claims you or others make.
  • Show that we treated you fairly.
  • Keep records required by law.

We won’t keep your personal information longer than necessary for these purposes. Different types of personal information have different retention periods. You have the right to delete certain categories of your information.

8. Do we make updates to this privacy policy ?

We may update this privacy notice from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

9. Babies Parent contact information

We value being clear about what user data we collect and how we protect it. If you have any questions or comments about our privacy practices or want to exercise any of your rights, please contact us at [email protected]